Nikon just put up our latest project. We were trying to move them away from leaning on sheer star power by casting the Ashton Kutchers of the world. We wanted to tell smaller, more human stories. Luckily they gave us the chance and we found an interesting mix of characters.
We worked with New York based director Timothy Saccenti, who has a rich background in music videos and had the kind of modern, graphic approach we were looking for. He made his first trip out to Tokyo, had shared some sushi and yakiniku with us and did ‘the Tim Saccenti thing.’
Really loved his attention to detail on the set design. Transforming this warehouse into a modern feeling art space. The oversized projector screens made for a stylish way to display the photos. It’s like a more analog approach to a green screen.
This documentary just got put up on the Nikon site. A cutdown 30 second version will be running as a TV spot in some markets.