NIKE BUILDING TWIST. To illustrate the unrivaled flexibility of the new NIKE FREE footwear, we created an interactive projection mapping experience and launched it for one night only in Yokohama, Japan. As passersby bent and contorted the Nike Free, they were able to easily manipulate and bend the iconic Yokohama Red Brick Warehouse.
Agency: Wieden+Kennedy Tokyo
Client: Nike
Creative Direction: Caleb Jensen
ACD: Naoki Ga
Copywriter: Andrew Miller
Agency Producer: Kohei Adachi
ECD: Tota Hasegawa
Technical Creative Director: Seichi Saito
Programmer: Satoshi Horii
Hardware: Tomoaki Yanagisawa
Hardware: Motoi Ishibashi
Music Shoe Programmer: Daito Manabe
Director: Eiji Tanigawa
DOP: Senzo Ueno
DOP: Ryohei Oka
DOP: Eiji Tanigawa
CG Designer: Toru Hayai
CG Designer: Takashi Yasuno
CG Designer: Hiroshi Takeyama
Gaffer: Yosuke Kai
Producer: Otoaki Kobayashi
Producer: Toshiyuki Takei
Production Manager: Hiroki Katagiri
Production Assistant: Takashi Uchibori
Production Assistant: Kei Terayam
Production Assistant: Kazuma Kitada
A nice video capturing the user experience of our Nike Free Face digital campaign. Try it for yourself at http://nikefreeface.jp
Our new Nike digital campaign just made it to the Top Stories page on Zite. Thanks for showing love and let’s keep it rolling! http://nikefreeface.jp
Our Nike Free Face campaign is starting to get a little blog love.
Join the madness at http://nikefreeface.jp
Our new digital campaign for Nike is rolling out today. Go to the website, turn on your webcam and control a 3D rendered Nike Free with your face. This is like so Web 3.0 man. http://nikefreeface.jp
