A nice video capturing the user experience of our Nike Free Face digital campaign. Try it for yourself at http://nikefreeface.jp
Do you hear that?
Probably not, but those are footsteps.
These footsteps belong to a new breed of warrior.
Warriors that wake up before the sun to run
extra bases because they know half a second
can be the difference between ‘out’ and ‘safe.’
They repeat their swings for hours because they know a
millimeter of accuracy can turn a pop out into a double.
They take ground balls after practice
to train faster hands that will make more outs.
Mastering the details that lead to better baseball.
These warriors are quietly focused,
Building stronger games in the shadows.
And now they are ready to strike.
UNLEASH THE WARRIOR INSIDE OF YOU.
Nike Baseball
Introducing the Nike SHA|DO series. A line of baseball products specifically designed for Japanese high school players. We helped with the name, concept and logo for the collection. Proud to see this launching!
Nike Japan: NEW BEGINNINGS (Long Ver.)
Copywriter: Andrew Miller + Hiroshi Kuyama Art Director: Naoki Ga ECD: Frank Hahn + Tota Hasegawa Agency: Wieden+Kennedy Tokyo Account: Kohei Adachi + Ted Yukawa Producer: Kenji Tanaka Director: Gerard de Thame Production Company: Believe Media Editor: Takeshi Kogahara Music: HIFANA
